Overview of Magazine Industry

Overview of the magazine industry 

Top Three Selling Magazines

Three of the top selling music magazines are, Kerrang, Mojo Magazine and Q magazine. Top selling magazines as a whole in the UK is TV Choice magazine with over 1 million circulations. Mojo Music magazine has taken over the Q Magazine as top selling in the UK and has become the biggest-circulation paid-for music magazine. It overtook Q Magazine, which fell 8% year on year an 5.4% on the first half of the year to 94,811.

Some Music magazines such as NME are plummeting massively. Down more than 20% year on year, the NME now has barely half the circulation its defunct IPC sister title Melody Maker had when it closed in 2000. NME used to sell more than 300,000 copies but the circulation of the New Musical Express, the last of the music weeklies, has dipped below 20,000 in the latest industry sales figures. The drop in people buying magazines can be down to technology and the fact that people now subscribe to magazines online and on tablets. Magazines online are bought by an average of 1,307 people per week and a website that the publisher said gave the brand a reach of more than 3 million people a week. NME publisher is planning to launch a new NME app and makes more changes to nme.com

Magazine advertising presents businesses with high-impact visual coverage of their brand in front of a relevant and engaged audience. Studies have shown that magazine advertising can offer brands a return of investment of 130%, making it one of the most rewarding media channels for businesses. Over the period, all forms of print media e.g. magazines and newspapers have suffered significant declines in total ad revenue and market share. Magazine advertising revenue has suffered the most proportionally, down nearly 70% over six years, from £823m to £239m. This is because advertising is spending more time on online devises such as mobiles, tablets and laptops.